Gabellini Sheppard

RFR Holdings LLC engaged Gabellini Sheppard to design the interiors and public areas of this Soho luxury condominium development comprised of three building components: 325 West Broadway, a new nine-story loft style building with a roof deck garden and two ground floor retail tenant spaces; 23-25 Wooster Street, a renovated four-story building; and a connecting courtyard building, a two-level garden and bridge connecting both buildings with lower level common room intended for the health and fitness areas. 

Gabellini Sheppard Associates optimized the core and shell, designed by Beyhan Karahan & Associates (BKA), by re-envisioning the Public Areas, maximizing the footprints of the luxury loft units while enhancing the amenity spaces, such as garden roof top areas and courtyards.  The design helped rediscover and redefine the unique “SOHO feeling”, balancing a modern esthetic with quintessential NY industrial charm, showcasing a new palette of authentic materials, signature finishes and colors.

The main reception lobby located on the West Broadway side, serves both buildings and is flanked by two luxury retail spaces. The spatial proportions of the entry were reimagined by increasing ceiling heights in lobbies and corridors and enlarging the front reception area by the re-planning storage facilities. Enhancing the experience/finishes of lobbies and corridors was aided by providing clarity to the circulation and access to the courtyard. The increased and enhanced amenities’ areas were designed to provide an urban oasis experience, some private some public, enhancing the garden/outdoor utilization and experience and the architectural landscape design. For the building envelope, glazing systems were modified, and balcony depths were increased. 

To accentuate the loft feeling and optimize the service areas, the apartments were re-envisioned by enlarging 

the open plan program areas and optimizing the service areas of kitchen and bathroom layouts and locations, while maintaining core positions. Natural light was introduced to the bathrooms, mechanical systems were concealed within the architectural details, and the wall / floor / ceiling concept was enhanced as a holistic approach to the design.