The Venice Flagship, located on two levels in a palazzo on the corner of Calle Large XXII and Campiello Barozzi, introduced the new Salvatore Ferragamo worldwide design concept. Surrounded by the magical and iconic city of Venice, the large arched window openings frame views into the boutique’s interior, whose understated furnishings blend with the rich historic context. Conceived as a grand salon, the environment evokes both an openness and intimacy that reinforces the Ferragamo brand characteristics of traditional quality and craftsmanship paired with an energetic and modern spirit.
Full height sliding nickel silver chain mail panels with integrated ambient lighting act as theatrical scrims defining the window displays, which provide various degrees of translucency and changing views into the boutique interior. The classically proportioned interior space is animated by floating plaster ceiling planes and suspended vitrine walls surrounded by ambient frames of light. Merchandising fixtures of ivory corian, nickel silver, Italian walnut and ultra clear glass compliment the space with an understated elegance commensurate with the Ferragamo luxury collection. Softly rounded champagne leather seating and walnut nesting tables combine to create a casual and intimate display within the salon environment.
Connecting the Women’s Collection on the ground and first levels and leading to the Men’s area above, a double height limestone wall provides a backdrop for a cantilevered limestone and nickel silver stair that floats around a curtain of nickel silver chain mail brilliantly lit with a veil of light from above.