Conceived as a meandering street of shops, the Village embodies the idea of a luxurious urban lifestyle. It comprises a six-level, 150,000 sq. ft. luxury retail and leisure emporium connected to Westfield London, a one-million-square-foot retail center. Its location at the historic White City site endows it with a rich history as a place of culture, from numerous expositions of the 19th and 20th centuries, the 1908 Olympics, and the home of the BBC. The Village environment is infused with light, sculptural space, and the ever-evolving spectacle of premium goods and culture. Defined by two elliptical volumes with undulating shopfront elevations, it also features amenities such as a champagne lounge, valet parking service, personal shopping, and leisure and spa facilities. Shopfronts, rising 24 feet high from floor to ceiling on the upper levels, are lit from above and below as they wrap around the curving galleria. Londonʼs tradition of bespoke luxury and street shopping inspires the consistent yet flexible program of spatial framing and shopfront architecture. The individually tailored character of each designer address is unified within a narrative of sweeping visual harmony. Conveying a layered brand expression, the shopfronts with winding ribbons of light epitomize the dynamic, sculptural modernity that is the signature of the Village.

The material palette includes curving plaster walls, graduating terrazzo flooring, amber metal portals, and optical layered glass. As a sliced geode reveals its shimmering interior when opened, the material elements of the galleria and shopfronts coalesce in space to create alluring moments of reflection and refraction. This crystalline marketplace thus entices shoppers to enter from the outside in but radiates energy from the inside out. The Village offers a contemporary interpretation of a traditional urban shopping typology, the great 19th-century gallerias of London, Milan, and Paris. The evolution of the 21st-century Emporium engenders a cosmopolitan umbrella; or a revolving world of distraction, delight, and performance that consummates the attraction between luxury buyer and brand.