Jil Sander's Hamburg Flagship opened, replacing her original boutique in the designer's hometown. Located on Neuer Wall beside an old canal in the heart of downtown, the boutique occupies a corner position of a modern building that offered generous 16-foot ceiling heights. Immense window openings spring from street level, affording magnificent views to the interior- seemingly an extension of the city sidewalk.
This first Jil Sander boutique designed for the presentation of both men's and women's collections, took advantage of the luxurious volume while maintaining a sense of human scale. The 4,000-square-foot floor plan is modulated to form a series of distinct but loosely defined areas, without obscuring the space as a whole.
Suspended walls and narrow, light-filled passages enhance the sense of magnitude and invite the visitor deeper into the boutique. Fragmentary enclosure gives way to a sudden glimpse of the farthest corner of the interior volume, or a surprising view of the canal or street. Finally, a vista like that down an allée brings all of these spaces together along the inner-most wall of the boutique, acting as a second storefront turned inside out.